Introduction to Decision Science for Marketing
Completed by Jiya Patreja
November 1, 2024
22 hours (approximately)
Jiya Patreja's account is verified. Coursera certifies their successful completion of Introduction to Decision Science for Marketing
What you will learn
Demonstrate a solid understanding of the decision-making process through data analytics.
Visualize and imagine the application of data analytics techniques to real-world marketing problems.
Explain how marketing analytics and decision science approaches for marketing can enhance the quality of marketing decision-making.
Skills you will gain
- Category: Predictive Analytics
- Category: Data-Driven Decision-Making
- Category: Marketing Strategies
- Category: Predictive Modeling
- Category: Customer experience improvement
- Category: Customer Analysis
- Category: Personalized Campaigns
- Category: Customer Data Management
- Category: Marketing Analytics
- Category: Customer Acquisition Management
- Category: Data-Driven Marketing
- Category: Customer Retention
