Fundamentals of Business Management
Completed by LEANDRO ALEXANDRE METZ
January 7, 2026
12 hours (approximately)
LEANDRO ALEXANDRE METZ's account is verified. Coursera certifies their successful completion of Fundamentals of Business Management
What you will learn
Analyze financial statements and apply ratio analysis to assess business performance.
Describe the foundational principles of marketing and sales, including advertising and communication strategies.
Evaluate the role of operations and supply chain management in optimizing business efficiency.
Apply basic economic principles to understand market dynamics and equilibrium.
Skills you will gain
- Category: Advertising
- Category: Financial Analysis
- Category: Business Management
- Category: Logistics Management
- Category: Supply Management
- Category: Financial Statement Analysis
- Category: Promotional Strategies
- Category: Operational Efficiency
- Category: Financial Statements
- Category: Marketing Strategies
- Category: Selling Techniques
- Category: Marketing
