Customer Value, Acquisition, and Retention
Completed by Inese Sveile
March 20, 2026
4 hours (approximately)
Inese Sveile's account is verified. Coursera certifies their successful completion of Customer Value, Acquisition, and Retention
What you will learn
In this course, you'll learn how to distinguish between the concepts of customer lifetime value, customer equity, and customer relationship.
Skills you will gain
- Category: Loyalty Programs
- Category: Customer Acquisition Management
- Category: Customer Data Management
- Category: Customer Insights
- Category: Customer Relationship Management
- Category: Marketing Strategies
- Category: Return On Investment
- Category: Predictive Modeling
- Category: Marketing Analytics
- Category: Brand Loyalty
- Category: Customer Relationship Building
- Category: Marketing Effectiveness
