Search Engine Marketing
Completed by Kathy Baba
May 14, 2025
15 hours (approximately)
Kathy Baba's account is verified. Coursera certifies their successful completion of Search Engine Marketing
What you will learn
Master SEM fundamentals and understand SEM vs. SEO.
Optimize Google Ads campaigns for better ROI.
Implement advanced targeting and remarketing strategies.
Utilize Google Ads tools like Performance Max and Universal App Campaigns.
Skills you will gain
- Category: Search Engine Marketing
- Category: Advertising
- Category: Google Analytics
- Category: Marketing Automation
- Category: Pay Per Click Advertising
- Category: Digital Advertising
- Category: Media Buying
- Category: Advertising Campaigns
- Category: Target Audience
- Category: Google Ads
- Category: Bidding
- Category: Paid media
