Brand Positioning and Strategy
Completed by Helder Peñaloza
August 8, 2026
7 hours (approximately)
Helder Peñaloza's account is verified. Coursera certifies their successful completion of Brand Positioning and Strategy
What you will learn
Define a clear brand position by identifying audience, category, and differentiation.
Build a strong positioning statement and brand promise grounded in real insight.
Evaluate and refine positioning for clarity, credibility, and competitive strength.
Skills you will gain
- Category: Brand Management
- Category: Brand Awareness
- Category: Competitive Analysis
- Category: Marketing Planning
- Category: Strategic Marketing
- Category: Brand Loyalty
- Category: Marketing
- Category: Value Propositions
- Category: Market Analysis
- Category: Target Market
- Category: Customer Analysis
- Category: Strategic Communication
