E-commerce Marketing and Email Campaigns
Completed by Sathish Chandran
August 20, 2025
13 hours (approximately)
Sathish Chandran's account is verified. Coursera certifies their successful completion of E-commerce Marketing and Email Campaigns
What you will learn
Gain essential skills in e-commerce marketing and email campaigns that drive engagement, conversions, and success
Explain the core e-commerce concepts, including business models, platforms, and technology stacks, and the strategic role of email marketing
Develop an e-commerce strategy, including a plan, value proposition, compelling product listings, and craft engaging, personalized email campaigns
Use e-commerce and email analytics tools to track metrics, analyze customer behavior and lifetime value, run A/B tests, and gain data-driven insights
Skills you will gain
- Category: Content Performance Analysis
- Category: Email Marketing
- Category: Direct Marketing
- Category: Automation
- Category: Digital Marketing Campaigns
- Category: Customer Relationship Building
- Category: Driving engagement
- Category: E-Commerce
- Category: Personalized Campaigns
- Category: Online Advertising
- Category: Decision Making
- Category: Performance Metric
