An Introduction to Digital Marketing and Digital Strategy
Completed by Jaelon McKenzie
January 28, 2026
9 hours (approximately)
Jaelon McKenzie's account is verified. Coursera certifies their successful completion of An Introduction to Digital Marketing and Digital Strategy
What you will learn
Understand how digital technologies, social media, and AI are reshaping communication and interactions in the digital marketplace.
Gain skills in budget planning, measuring ROI, and setting clear objectives and KPIs to ensure campaign success.
Explore customer journey mapping, customer experience (CX) optimization, and the importance of an agile approach in marketing strategies.
Skills you will gain
- Category: Digital Marketing
- Category: Marketing Budgets
- Category: Cross-Channel Marketing
- Category: Campaign Management
- Category: Digital Media Strategy
- Category: Strategic Thinking
- Category: MarTech
- Category: Social Media Management
- Category: Marketing Planning
- Category: Marketing Effectiveness
- Category: Integrated Marketing Communications
- Category: Digital Transformation
