SEO Visibility, Keyword Research, and Auditing
Completed by Jacquelyn Mitchell
April 9, 2026
7 hours (approximately)
Jacquelyn Mitchell's account is verified. Coursera certifies their successful completion of SEO Visibility, Keyword Research, and Auditing
What you will learn
Measure SEO visibility using core metrics and performance indicators
Conduct keyword research to identify high-value and competitive opportunities.
Audit technical and competitive SEO gaps using industry tools.
Track brand mentions and visibility trends over time.
Skills you will gain
- Category: Market Share
- Category: Keyword Research
- Category: Search Engine Marketing
- Category: Competitive Analysis
- Category: Content Strategy
- Category: Auditing
- Category: Generative Engine Optimization (GEO)
- Category: Gap Analysis
- Category: Marketing
- Category: Campaign Planning
- Category: Competitive Intelligence
- Category: Technical Analysis
