Practical Neuromarketing Research
Completed by Sayali Mustafayeva
August 8, 2025
19 hours (approximately)
Sayali Mustafayeva's account is verified. Coursera certifies their successful completion of Practical Neuromarketing Research
What you will learn
Learn classical models of behavior change and the neurocognitive influence model, along with their application in neuromarketing research.
Understand ethical standards for human subjects research, including certification to conduct experimentation in compliance with guidelines.
Develop experimental designs and research protocols, ensuring ethical considerations are integrated in neuromarketing studies.
Gain hands-on experience with biometric, neuroimaging, and psycho-physiological tools to collect and analyze data for behavioral insights.
Skills you will gain
- Category: Marketing
- Category: Research
- Category: Experimentation
- Category: Influencing
- Category: Market Research
- Category: Informed Consent
- Category: Analysis
- Category: Institutional Review Board (IRB)
- Category: Data Analysis
- Category: Persuasive Communication
- Category: Marketing Psychology
- Category: Research Design
