Advanced Google Analytics - A Practical Guide
Completed by Jason Russell
April 29, 2026
15 hours (approximately)
Jason Russell's account is verified. Coursera certifies their successful completion of Advanced Google Analytics - A Practical Guide
What you will learn
Set up and customize Google Analytics 4 for accurate, actionable insights tailored to your business
Analyze user behavior through advanced metrics like funnel exploration, path analysis, and event tracking
Implement attribution models to evaluate marketing channel contributions and optimize campaigns
Create and use custom dimensions, calculated metrics, and filters to refine data analysis
Skills you will gain
- Category: Data-Driven Marketing
- Category: Event Monitoring
- Category: Data Collection
- Category: Conversion Funnel Analysis
- Category: Digital Analysis
- Category: Campaign Planning
- Category: Reconciliation
- Category: Data Validation
- Category: Data Quality
- Category: Dashboard Creation
- Category: grep
- Category: Data Literacy
