Customer Value, Acquisition, and Retention
Completed by Marta Picchioldi
April 8, 2025
4 hours (approximately)
Marta Picchioldi's account is verified. Coursera certifies their successful completion of Customer Value, Acquisition, and Retention
What you will learn
In this course, you'll learn how to distinguish between the concepts of customer lifetime value, customer equity, and customer relationship.
Skills you will gain
- Category: Customer Data Management
- Category: Customer Acquisition Management
- Category: Marketing Effectiveness
- Category: Predictive Modeling
- Category: Customer Relationship Management
- Category: Marketing Strategies
- Category: Customer Insights
- Category: Return On Investment
- Category: Loyalty Programs
- Category: Marketing Analytics
- Category: Customer Analysis
- Category: Customer Relationship Building
