Atrair e engajar clientes com marketing digital
Completed by Marcelo da Silva Costa
July 30, 2025
21 hours (approximately)
Marcelo da Silva Costa's account is verified. Coursera certifies their successful completion of Atrair e engajar clientes com marketing digital
What you will learn
Conhecer estratégias para desenvolver a reconhecimento da marca entre clientes em potencial
Explicar o propósito da SEO (otimização para mecanismos de busca) e seu termos essenciais
Otimizar o conteúdo do site para SEO
Entender o marketing para mecanismos de busca (SEM) e como ele beneficia as empresas
Skills you will gain
- Category: Customer Engagement
- Category: Customer Analysis
- Category: Content Optimization
- Category: Target Audience
- Category: Marketing Strategy and Techniques
- Category: Persona Development
- Category: Online Advertising
- Category: Google Ads
- Category: Advertising
- Category: Keyword Research
- Category: Conversion Funnel Analysis
- Category: Digital Advertising
