Google Ads for Beginners
Completed by Léa Morrier
March 20, 2025
2 hours (approximately)
Léa Morrier's account is verified. Coursera certifies their successful completion of Google Ads for Beginners
What you will learn
Create a Google Ads account and set up first campaign structure
Create ad groups, do keyword research, set up audience targeting, and write ads
Learn how to use the tools and settings available to optimize campaigns and make them profitable
Skills you will gain
- Category: Target Audience
- Category: Campaign Management
- Category: Advertising Campaigns
- Category: Paid media
- Category: Advertising
- Category: Pay Per Click Advertising
- Category: Return On Investment
- Category: Keyword Research
- Category: Digital Marketing
- Category: Search Engine Marketing
- Category: Digital Advertising
- Category: Online Advertising
