Plan and Score Content
Completed by Emily Manuel
June 12, 2026
1 hours (approximately)
Emily Manuel's account is verified. Coursera certifies their successful completion of Plan and Score Content
What you will learn
Develop a content roadmap aligned to personas and use a data-driven scoring model to evaluate and re-prioritize content.
Skills you will gain
- Category: Prioritization
- Category: Performance Measurement
- Category: Business Priorities
- Category: Target Audience
- Category: Persona Development
- Category: Content Development and Management
- Category: Marketing Planning
- Category: Content Performance Analysis
- Category: Business Metrics
- Category: Data-Driven Marketing
- Category: Strategic Prioritization
- Category: Web Analytics
