Sustainable Marketing and Consumer Trends
Completed by Erica Cook
May 8, 2026
19 hours (approximately)
Erica Cook's account is verified. Coursera certifies their successful completion of Sustainable Marketing and Consumer Trends
What you will learn
Create a marketing strategy that supports a circular business model.
Identify key motivators and barriers that influence sustainable consumer behavior.
Discover how a company's purpose, values, and messaging shape a sustainability-aligned brand.
Apply knowledge of policy, market trends, and traceability tools to develop sustainability messaging.
Skills you will gain
- Category: Branding
- Category: Regulatory Compliance
- Category: Sustainability Standards
- Category: Brand Marketing
- Category: Market Opportunities
- Category: Environmental Issue
- Category: Driving engagement
- Category: Environmental Social And Corporate Governance (ESG)
- Category: Engineering Management
- Category: Customer Engagement
- Category: Digital Marketing
- Category: Data-Driven Marketing
