Search Engine Optimization and Content Marketing
Completed by Shannon McPherson
August 28, 2025
14 hours (approximately)
Shannon McPherson's account is verified. Coursera certifies their successful completion of Search Engine Optimization and Content Marketing
What you will learn
Develop job-ready SEO and content marketing skills essential for success in digital marketing and growth hacking.
Implement on-page and off-page SEO strategies, including keyword research, content optimization, meta tags, link building, and domain authority.
Apply technical SEO best practices to enhance website performance, mobile responsiveness, indexability, and overall search engine rankings.
Create and execute content marketing strategies that align with SEO goals—developing high-quality, engaging content.
Skills you will gain
- Category: Content Development and Management
- Category: Brand Management
- Category: Digital Marketing
- Category: Blogs
- Category: Content Optimization
- Category: Search Engine Marketing
- Category: Generative Engine Optimization (GEO)
- Category: Web Analytics and SEO
- Category: Growth Strategies
- Category: Search Engine Optimization
- Category: Market Research
- Category: Digital Marketing Tools
