Google Ads for Beginners
Completed by Shylah Zi Ping Ng
April 29, 2026
2 hours (approximately)
Shylah Zi Ping Ng's account is verified. Coursera certifies their successful completion of Google Ads for Beginners
What you will learn
Create a Google Ads account and set up first campaign structure
Create ad groups, do keyword research, set up audience targeting, and write ads
Learn how to use the tools and settings available to optimize campaigns and make them profitable
Skills you will gain
- Category: Keyword Research
- Category: Paid media
- Category: Target Audience
- Category: Google Ads
- Category: Campaign Management
- Category: Digital Marketing
- Category: Search Engine Marketing
- Category: Return On Investment
- Category: Online Advertising
- Category: Pay Per Click Advertising
- Category: Digital Advertising
- Category: Marketing
