The Marketing Plan
Completed by Iman ALJAMMAL
May 22, 2026
16 hours (approximately)
Iman ALJAMMAL's account is verified. Coursera certifies their successful completion of The Marketing Plan
What you will learn
Create a complete marketing plan using market analysis, targeting, positioning, and marketing mix strategies.
Measure marketing success with budgets, KPIs, and performance metrics to support better decisions.
Skills you will gain
- Category: Marketing Channel
- Category: Customer Retention
- Category: Marketing Communications
- Category: Performance Measurement
- Category: Planning
- Category: Market Research
- Category: Customer Analysis
- Category: Customer Acquisition Management
- Category: Marketing Analytics
- Category: Marketing Management
- Category: Integrated Marketing Communications
- Category: Growth Strategies
