Generative AI in Marketing
Completed by Amaya Salas-Shelton
April 30, 2026
4 hours (approximately)
Amaya Salas-Shelton's account is verified. Coursera certifies their successful completion of Generative AI in Marketing
What you will learn
Apply AI tools like ChatGPT and DALL·E to create blog posts, ads, social media, and video content tailored to brand needs
Automate marketing workflows with AI, including campaign targeting, personalization, customer segmentation, and optimization.
Analyze real-world case studies of AI in digital marketing to connect strategy with measurable performance outcomes.
Evaluate ethical, creative, and strategic considerations when applying AI tools in marketing campaigns.
Skills you will gain
- Category: Responsible AI
- Category: AI Workflows
- Category: Pay Per Click Advertising
- Category: Performance marketing
- Category: Data-Driven Marketing
- Category: Strategic Marketing
- Category: Personalized Campaigns
- Category: Advertising Campaigns
- Category: Marketing Analytics
- Category: Advertising
- Category: Email Automation
- Category: Analytics
