The Marketing Plan
Completed by Elyza Garcia
February 12, 2025
16 hours (approximately)
Elyza Garcia's account is verified. Coursera certifies their successful completion of The Marketing Plan
What you will learn
Create a complete marketing plan using market analysis, targeting, positioning, and marketing mix strategies.
Measure marketing success with budgets, KPIs, and performance metrics to support better decisions.
Skills you will gain
- Category: Performance Metric
- Category: Financial Management
- Category: Marketing Channel
- Category: Customer Retention
- Category: Planning
- Category: Integrated Marketing Communications
- Category: Performance Measurement
- Category: Marketing Analytics
- Category: Marketing Management
- Category: Market Research
- Category: Marketing Communications
- Category: Market Analysis
