The Marketing Plan
Completed by Elyza Garcia
February 12, 2025
16 hours (approximately)
Elyza Garcia's account is verified. Coursera certifies their successful completion of The Marketing Plan
What you will learn
Create a complete marketing plan using market analysis, targeting, positioning, and marketing mix strategies.
Measure marketing success with budgets, KPIs, and performance metrics to support better decisions.
Skills you will gain
- Category: Planning
- Category: Marketing Channel
- Category: Customer Retention
- Category: Performance Metric
- Category: Financial Management
- Category: Marketing Communications
- Category: Market Analysis
- Category: Customer Analysis
- Category: Market Research
- Category: Customer Acquisition Management
- Category: Marketing Analytics
- Category: Marketing Management
