Capture and Captivate Your Audience
Completed by Erik Guza
November 24, 2025
3 hours (approximately)
Erik Guza's account is verified. Coursera certifies their successful completion of Capture and Captivate Your Audience
What you will learn
Identify customer personas and build your target audience
Describe the marketing funnel’s purpose and benefits
Learn strategies to build brand awareness among potential customers
Understand how to increase your conversion rate
Skills you will gain
- Category: Customer Retention
- Category: Customer Advocacy
- Category: Promotional Strategies
- Category: Target Market
- Category: Conversion Funnel Analysis

