SEO, Generative AI, and GEO Capstone Project
Completed by Héctor Pío-Rendón Gutmann
February 26, 2026
5 hours (approximately)
Héctor Pío-Rendón Gutmann's account is verified. Coursera certifies their successful completion of SEO, Generative AI, and GEO Capstone Project
What you will learn
Complete a portfolio-worthy project showcasing your skills in SEO and GEO that will catch the eye of employers
Craft SEO prompts and outputs, including keyword clusters, optimized blog content, and structured data and schema for AI search engines
Generate recommendations for GEO supported by evidence
Compile a clean, portfolio-ready case study with inputs, process, outputs, and results
Skills you will gain
- Category: Workforce Development
- Category: Generative AI
- Category: Social Media
- Category: Vocabulary
- Category: AI powered creativity
- Category: Content Creation
- Category: Content Strategy
- Category: Search Engine Optimization
- Category: Digital Marketing
- Category: Content Performance Analysis
- Category: Semantic Web
- Category: Digital Content
