Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World
Completed by Scott Christiansen
September 19, 2024
18 hours (approximately)
Scott Christiansen's account is verified. Coursera certifies their successful completion of Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World
What you will learn
Strategically develop a digital marketing communication plan.
Appropriately relate your marketing goals with the communication strategies and the channels.
Effectively employ the right tools and strategies to amplify the impact of your digital campaign through digital and social media.
Identify the key performance indicators and analyze the return on investment of a digital campaign.
Skills you will gain
- Category: Search Engine Optimization
- Category: Social Media Marketing
- Category: Marketing Management
- Category: Data-Driven Marketing
- Category: Strategic Marketing
- Category: Direct Marketing
- Category: Digital Brand Strategy
- Category: Digital Marketing
- Category: Social Media
- Category: Marketing Planning
- Category: Web Analytics and SEO
- Category: Marketing
