Fundamentals of Customer Acquisition Management
Completed by Jason Williams
February 12, 2026
1 hours (approximately)
Jason Williams's account is verified. Coursera certifies their successful completion of Fundamentals of Customer Acquisition Management
What you will learn
Explore customer acquisition fundamentals and their strategic importance in creating a relationship with their audiences.
Examine branding principles and their impact on customer engagement across the marketing funnel.
Analyze successful customer acquisition cases across industries.
Apply analytical tools to measure and enhance acquisition efforts.
Skills you will gain
- Category: Performance Measurement
- Category: Brand Strategy
- Category: Brand Management
- Category: Marketing Analytics
- Category: Data-Driven Marketing
- Category: Customer Engagement
- Category: Marketing Effectiveness
- Category: Marketing Channel
- Category: Customer Relationship Building
- Category: Customer Insights
- Category: Marketing Strategies
- Category: Target Audience
