The Marketing Plan
Completed by Jerry James
November 22, 2025
16 hours (approximately)
Jerry James's account is verified. Coursera certifies their successful completion of The Marketing Plan
What you will learn
Create a complete marketing plan using market analysis, targeting, positioning, and marketing mix strategies.
Measure marketing success with budgets, KPIs, and performance metrics to support better decisions.
Skills you will gain
- Category: Financial Management
- Category: Performance Metric
- Category: Marketing Channel
- Category: Customer Retention
- Category: Planning
- Category: Marketing Communications
- Category: Market Analysis
- Category: Marketing Analytics
- Category: Marketing Management
- Category: Market Research
- Category: Customer Acquisition Management
- Category: Integrated Marketing Communications
