Strategic Brand Management
Completed by Dennisse Checa
March 24, 2026
33 hours (approximately)
Dennisse Checa's account is verified. Coursera certifies their successful completion of Strategic Brand Management
What you will learn
Understand and appreciation of the role of brands in in creating business and shareholder value.
Develop understanding of frameworks and concepts that can help in brand planning and execution.
Enhance the ability to plan and execute impactful brand strategies.
Think critically about the strategies and tactics involved in building, managing, leveraging, and sustaining strong brands.
Skills you will gain
- Category: Portfolio Management
- Category: Brand Strategy
- Category: Strategic Marketing
- Category: Brand Marketing
- Category: Consumer Behaviour
- Category: Integrated Marketing Communications
- Category: Value Propositions
- Category: Business Valuation
- Category: Marketing Management
- Category: Brand Awareness
- Category: Business Metrics
- Category: Cross-Channel Marketing
