An Introduction to Digital Marketing and Digital Strategy
Completed by Jasna Rakočević
January 23, 2026
9 hours (approximately)
Jasna Rakočević's account is verified. Coursera certifies their successful completion of An Introduction to Digital Marketing and Digital Strategy
What you will learn
Understand how digital technologies, social media, and AI are reshaping communication and interactions in the digital marketplace.
Gain skills in budget planning, measuring ROI, and setting clear objectives and KPIs to ensure campaign success.
Explore customer journey mapping, customer experience (CX) optimization, and the importance of an agile approach in marketing strategies.
Skills you will gain
- Category: Marketing Channel
- Category: Marketing Effectiveness
- Category: Strategic Marketing
- Category: Strategic Thinking
- Category: Customer experience strategy (CX)
- Category: Digital Marketing
- Category: Marketing Budgets
- Category: Integrated Marketing Communications
- Category: Marketing Strategy and Techniques
- Category: MarTech
- Category: Social Media Management
- Category: Customer experience improvement
