Google Ads for Beginners
Completed by Michael-Allen Knowles
January 22, 2025
2 hours (approximately)
Michael-Allen Knowles's account is verified. Coursera certifies their successful completion of Google Ads for Beginners
What you will learn
Create a Google Ads account and set up first campaign structure
Create ad groups, do keyword research, set up audience targeting, and write ads
Learn how to use the tools and settings available to optimize campaigns and make them profitable
Skills you will gain
- Category: Advertising Campaigns
- Category: Marketing
- Category: Campaign Management
- Category: Keyword Research
- Category: Advertising
- Category: Search Engine Marketing
- Category: Return On Investment
- Category: Paid media
- Category: Digital Marketing
- Category: Digital Advertising
- Category: Online Advertising
- Category: Pay Per Click Advertising
