Transform Engagement into Customers
Completed by Robin Sardar
April 2, 2026
2 hours (approximately)
Robin Sardar's account is verified. Coursera certifies their successful completion of Transform Engagement into Customers
What you will learn
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Describe how social media marketing fits into the marketing funnel
Understand the difference between paid, owned, and earned social media marketing
Skills you will gain
- Category: Conversion Funnel Analysis
- Category: Marketing Analytics
- Category: Digital Publishing
- Category: Social Media Content
- Category: Campaign Planning
- Category: Drive Engagement
- Category: Social Media Analytics
- Category: Social Media Management
- Category: Driving engagement
- Category: Content Scheduling
- Category: Online Advertising
- Category: Content Development and Management
