Strategies for Paid Campaigns
Completed by Estela Marie Suarez Fiallo
February 4, 2026
11 hours (approximately)
Estela Marie Suarez Fiallo's account is verified. Coursera certifies their successful completion of Strategies for Paid Campaigns
What you will learn
Master paid campaigns and CRO to drive business growth and customer engagement
Optimize landing pages with Unbounce and persuasion principles for higher conversions
Leverage dynamic ads on Facebook and Instagram for maximum ROI
Implement advanced bidding strategies and track performance using Google Analytics
Skills you will gain
- Category: Web Analytics
- Category: Google Ads
- Category: Conversion Funnel Analysis
- Category: Advertising Campaigns
- Category: Budgeting
- Category: Google Analytics
- Category: Online Advertising
- Category: Bidding
- Category: Pay Per Click Advertising
- Category: Digital Marketing Campaigns
- Category: Performance marketing
- Category: Campaign Management
