Digital Marketing Strategy: Navigating Emerging Media and AI
Completed by Metella Iaconello
July 19, 2023
18 hours (approximately)
Metella Iaconello's account is verified. Coursera certifies their successful completion of Digital Marketing Strategy: Navigating Emerging Media and AI
What you will learn
Develop an overview of the digital marketing communication landscape.
Examine various marketing activities from a communication perspective
Discuss the roles and functions of both traditional and digital media channels in marketing communication.
Align your marketing goals with various digital marketing strategies and the appropriate media channels.
Skills you will gain
- Category: Cross-Channel Marketing
- Category: Data-Driven Marketing
- Category: Social Media
- Category: Digital Marketing
- Category: Marketing Strategies
- Category: Integrated Marketing Communications
- Category: Strategic Communication
- Category: Data Ethics
- Category: Communication Strategies
- Category: Marketing Communications
- Category: Personalized Campaigns
- Category: AI Personalization
