Programmatic Advertising
Completed by Michael Schrier
March 4, 2024
10 hours (approximately)
Michael Schrier's account is verified. Coursera certifies their successful completion of Programmatic Advertising
What you will learn
Execute native advertising campaigns in Taboola
How to target native ad campaigns to desired audiences
Use free tools to actively gather news coverage for native advertising
Develop content seeding strategies through incentive programs
Skills you will gain
- Category: Paid media
- Category: Contextual Advertising
- Category: Data-Driven Marketing
- Category: Data Ethics
- Category: Target Audience
- Category: Digital Media Strategy
- Category: Online Advertising
- Category: Business Ethics
- Category: Advertising Campaigns
- Category: Content Strategy
- Category: Media Planning
- Category: Media Buying
