AI and Creativity
Completed by Francois Tessier
May 9, 2026
15 hours (approximately)
Francois Tessier's account is verified. Coursera certifies their successful completion of AI and Creativity
What you will learn
Explain how generative AI and large language models work, including tokenisation, vectorisation and next-character prediction.
Apply generative AI tools to create high-quality media assets across text, images, video, audio and interactive environments.
Evaluate machine creativity and organisational self-disruption, balancing generative efficiency with human-led creative excellence.
Skills you will gain
- Category: Media Production
- Category: AI powered creativity
- Category: Marketing Communications
- Category: AI Workflows
- Category: Generative Model Architectures
- Category: Content Strategy
- Category: Media Strategy
- Category: Content Creation
- Category: Content Management
- Category: AI Product Strategy
- Category: Digital Transformation
- Category: Responsible AI
