Introduction to Generative Engine Optimization (GEO)
Completed by Kara Reagan
January 30, 2026
8 hours (approximately)
Kara Reagan's account is verified. Coursera certifies their successful completion of Introduction to Generative Engine Optimization (GEO)
What you will learn
Understand how generative AI engines retrieve, synthesize, and rank content.
Apply GEO frameworks to improve content visibility in AI-driven search results.
Design prompts, metadata, and structures that align with generative model reasoning.
Implement ethical and sustainable GEO practices for long-term digital growth.
Skills you will gain
- Category: Google Gemini
- Category: Content Performance Analysis
- Category: Generative AI
- Category: Gemini
- Category: Web Analytics and SEO
- Category: Generative Engine Optimization (GEO)
- Category: AI literacy
- Category: ChatGPT
- Category: Responsible AI
- Category: Large Language Modeling
- Category: Performance Measurement
- Category: AI Personalization
