Google Ads for Beginners
Completed by Emily Villani
June 15, 2025
2 hours (approximately)
Emily Villani's account is verified. Coursera certifies their successful completion of Google Ads for Beginners
What you will learn
Create a Google Ads account and set up first campaign structure
Create ad groups, do keyword research, set up audience targeting, and write ads
Learn how to use the tools and settings available to optimize campaigns and make them profitable
Skills you will gain
- Category: Advertising Campaigns
- Category: Digital Advertising
- Category: Digital Marketing
- Category: Search Engine Marketing
- Category: Campaign Management
- Category: Target Audience
- Category: Google Ads
- Category: Pay Per Click Advertising
- Category: Online Advertising
- Category: Return On Investment
- Category: Keyword Research
- Category: Paid media
