Digital Marketing Landscape
Completed by Vaibhavi Killedar
July 15, 2025
11 hours (approximately)
Vaibhavi Killedar's account is verified. Coursera certifies their successful completion of Digital Marketing Landscape
What you will learn
Understand digital marketing fundamentals, history, and key channels.
Differentiate between digital and traditional marketing, and evaluate their ROI.
Implement the 4Ps, SAVE Framework, and use Mintzberg's 5Ps with PESTLE and SWOT.
Leverage technology in marketing communications, and analyze influencer and video marketing.
Skills you will gain
- Category: Social Media Marketing
- Category: Marketing
- Category: Marketing Planning
- Category: Content Optimization
- Category: E-Commerce
- Category: Search Engine Optimization
- Category: UI/UX Strategy
- Category: Marketing Strategies
- Category: Customer Engagement
- Category: Strategic Marketing
- Category: Digital Content
- Category: Brand Awareness
