Generative Engine Optimization (GEO) Business Applications
Completed by Kent Mitchell Neal
February 26, 2026
7 hours (approximately)
Kent Mitchell Neal's account is verified. Coursera certifies their successful completion of Generative Engine Optimization (GEO) Business Applications
What you will learn
Apply advanced GEO frameworks to optimize business and marketing performance.
Analyze real-world case studies to evaluate GEO impact across industries.
Design business strategies for AI-driven visibility and content scaling.
Explore evolving AI and search innovations to continuously refine and future-proof GEO strategies.
Skills you will gain
- Category: Data-Driven Marketing
- Category: Marketing Analytics
- Category: Generative Engine Optimization (GEO)
- Category: Automation
- Category: Digital Media Strategy
- Category: Content Optimization
- Category: Language Interpretation, Translation, and Studies

