Google Search Advertising Implementation
Completed by Lilly Dunn
March 11, 2026
14 hours (approximately)
Lilly Dunn's account is verified. Coursera certifies their successful completion of Google Search Advertising Implementation
What you will learn
How to select an appropriate bidding strategy
How to direct ads to specific user groups
How to interpret key performance metrics
How to create a Google Ads search campaign
Skills you will gain
- Category: Key Performance Indicators (KPIs)
- Category: Campaign Management
- Category: Conversion Funnel Analysis
- Category: Target Audience
- Category: Digital Advertising
- Category: Performance Metric
- Category: Performance Management
- Category: Pay Per Click Advertising
- Category: Bidding
- Category: Performance marketing
- Category: Performance Analysis
- Category: Search Engine Marketing
