Search Engine Marketing
Completed by Gillian Lindstrom
May 6, 2025
15 hours (approximately)
Gillian Lindstrom's account is verified. Coursera certifies their successful completion of Search Engine Marketing
What you will learn
Master SEM fundamentals and understand SEM vs. SEO.
Optimize Google Ads campaigns for better ROI.
Implement advanced targeting and remarketing strategies.
Utilize Google Ads tools like Performance Max and Universal App Campaigns.
Skills you will gain
- Category: Online Advertising
- Category: Digital Marketing Campaigns
- Category: Campaign Management
- Category: Paid media
- Category: Bidding
- Category: Target Audience
- Category: Pay Per Click Advertising
- Category: Advertising Campaigns
- Category: Digital Advertising
- Category: Media Buying
- Category: Google Analytics
- Category: Marketing Automation
