Transform Engagement into Customers
Completed by Estefanía Aceves Velásquez
March 18, 2026
2 hours (approximately)
Estefanía Aceves Velásquez's account is verified. Coursera certifies their successful completion of Transform Engagement into Customers
What you will learn
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Describe how social media marketing fits into the marketing funnel
Understand the difference between paid, owned, and earned social media marketing
Skills you will gain
- Category: Social Media Content
- Category: Content Development and Management
- Category: Social Media Management
- Category: Digital Publishing
- Category: Online Advertising
- Category: Driving engagement
- Category: Conversion Funnel Analysis
- Category: Social Media Analytics
- Category: Marketing Analytics
- Category: Content Scheduling
- Category: Campaign Planning
- Category: Drive Engagement
