Nestlé's Introduction to Marketing - with Abigail Laursen
Completed by ZHI HUI FELICIA KOAY
March 30, 2026
3 hours (approximately)
ZHI HUI FELICIA KOAY's account is verified. Coursera certifies their successful completion of Nestlé's Introduction to Marketing - with Abigail Laursen
What you will learn
Navigate the complexities of global marketing.
Understand consumer behavior.
Measure marketing performance.
Execute effective global marketing communications.
Skills you will gain
- Category: Communication Planning
- Category: Strategic Marketing
- Category: Product Marketing
- Category: New Product Development
- Category: Brand Marketing
- Category: Marketing Strategy and Techniques
- Category: Market Opportunities
- Category: Consumer Behaviour
- Category: Marketing Communications
- Category: Market Analysis
- Category: Brand Management
- Category: Marketing Analytics
