Fundamentals of Customer Acquisition Management
Completed by Lois Uzoma
December 2, 2025
1 hours (approximately)
Lois Uzoma's account is verified. Coursera certifies their successful completion of Fundamentals of Customer Acquisition Management
What you will learn
Explore customer acquisition fundamentals and their strategic importance in creating a relationship with their audiences.
Examine branding principles and their impact on customer engagement across the marketing funnel.
Analyze successful customer acquisition cases across industries.
Apply analytical tools to measure and enhance acquisition efforts.
Skills you will gain
- Category: Customer Engagement
- Category: Marketing Effectiveness
- Category: Marketing Channel
- Category: Brand Strategy
- Category: Marketing Analytics
- Category: Brand Management
- Category: Customer Acquisition Management
- Category: Brand Loyalty
- Category: Performance Measurement
- Category: Campaign Management
- Category: Target Audience
- Category: Data-Driven Marketing
