Marketing Management
Completed by Judith Durney
September 24, 2025
9 hours (approximately)
Judith Durney's account is verified. Coursera certifies their successful completion of Marketing Management
What you will learn
Craft and implement customer-centric marketing strategies that drive growth.
Leverage key marketing frameworks to position brands for success.
Analyze markets through segmentation, competitive insights, and brand positioning.
Design impactful marketing plans to achieve business objectives.
Skills you will gain
- Category: Marketing Communications
- Category: Product Strategy
- Category: Product Planning
- Category: Marketing Management
- Category: Brand Management
- Category: Strategic Marketing
- Category: Communication Planning
- Category: Marketing Strategy and Techniques
- Category: Product Lining
- Category: Consumer Behaviour
- Category: Marketing Strategies
- Category: Marketing Planning
