Marketing Management
Completed by Judith Durney
September 24, 2025
9 hours (approximately)
Judith Durney's account is verified. Coursera certifies their successful completion of Marketing Management
What you will learn
Craft and implement customer-centric marketing strategies that drive growth.
Leverage key marketing frameworks to position brands for success.
Analyze markets through segmentation, competitive insights, and brand positioning.
Design impactful marketing plans to achieve business objectives.
Skills you will gain
- Category: Product Strategy
- Category: Marketing Management
- Category: Brand Management
- Category: Marketing Planning
- Category: Strategic Marketing
- Category: Communication Planning
- Category: Consumer Behaviour
- Category: Marketing Strategy and Techniques
- Category: Campaign Planning
- Category: Product Management
- Category: Market Opportunities
- Category: Brand Strategy
