Search Engine Optimization and Content Marketing
Completed by Bartolo La Gristina
February 4, 2026
14 hours (approximately)
Bartolo La Gristina's account is verified. Coursera certifies their successful completion of Search Engine Optimization and Content Marketing
What you will learn
Develop job-ready SEO and content marketing skills essential for success in digital marketing and growth hacking.
Implement on-page and off-page SEO strategies, including keyword research, content optimization, meta tags, link building, and domain authority.
Apply technical SEO best practices to enhance website performance, mobile responsiveness, indexability, and overall search engine rankings.
Create and execute content marketing strategies that align with SEO goals—developing high-quality, engaging content.
Skills you will gain
- Category: Search Engine Marketing
- Category: Content Development and Management
- Category: Brand Management
- Category: Market Research
- Category: Web Analytics
- Category: Content Creation
- Category: Content Marketing
- Category: Digital Marketing
- Category: Blogs
- Category: Content Optimization
- Category: Web Analytics and SEO
- Category: Generative Engine Optimization (GEO)
