Google Ads for Beginners
Completed by Patrícia Silva
June 15, 2025
2 hours (approximately)
Patrícia Silva's account is verified. Coursera certifies their successful completion of Google Ads for Beginners
What you will learn
Create a Google Ads account and set up first campaign structure
Create ad groups, do keyword research, set up audience targeting, and write ads
Learn how to use the tools and settings available to optimize campaigns and make them profitable
Skills you will gain
- Category: Advertising Campaigns
- Category: Advertising
- Category: Campaign Management
- Category: Pay Per Click Advertising
- Category: Target Audience
- Category: Keyword Research
- Category: Return On Investment
- Category: Digital Marketing
- Category: Search Engine Marketing
- Category: Digital Advertising
- Category: Online Advertising
- Category: Paid media
