Marketing Management
Completed by Salma Kroumi
September 25, 2025
9 hours (approximately)
Salma Kroumi's account is verified. Coursera certifies their successful completion of Marketing Management
What you will learn
Craft and implement customer-centric marketing strategies that drive growth.
Leverage key marketing frameworks to position brands for success.
Analyze markets through segmentation, competitive insights, and brand positioning.
Design impactful marketing plans to achieve business objectives.
Skills you will gain
- Category: Strategic Marketing
- Category: Consumer Behaviour
- Category: Marketing Strategies
- Category: Marketing Management
- Category: Brand Management
- Category: Product Strategy
- Category: Target Market
- Category: Campaign Planning
- Category: Marketing Communications
- Category: Marketing Strategy and Techniques
- Category: Product Lining
- Category: Communication Planning
