Digital Marketing Strategy: Navigating Emerging Media and AI
Completed by Gabriel Izquierdo Pulgarin
September 23, 2024
18 hours (approximately)
Gabriel Izquierdo Pulgarin's account is verified. Coursera certifies their successful completion of Digital Marketing Strategy: Navigating Emerging Media and AI
What you will learn
Develop an overview of the digital marketing communication landscape.
Examine various marketing activities from a communication perspective
Discuss the roles and functions of both traditional and digital media channels in marketing communication.
Align your marketing goals with various digital marketing strategies and the appropriate media channels.
Skills you will gain
- Category: Social Media
- Category: Marketing Channel
- Category: Cross-Channel Marketing
- Category: Journey Mapping
- Category: Communication Strategies
- Category: MarTech
- Category: AI Personalization
- Category: Personalized Campaigns
- Category: Marketing Strategies
- Category: Data-Driven Decision-Making
- Category: Digital Marketing
- Category: Media and Communications
