The Marketing Plan
Completed by Adwoa Serwaa Boafo
August 12, 2025
16 hours (approximately)
Adwoa Serwaa Boafo's account is verified. Coursera certifies their successful completion of The Marketing Plan
What you will learn
Create a complete marketing plan using market analysis, targeting, positioning, and marketing mix strategies.
Measure marketing success with budgets, KPIs, and performance metrics to support better decisions.
Skills you will gain
- Category: Customer Retention
- Category: Performance Metric
- Category: Marketing Communications
- Category: Market Analysis
- Category: Financial Management
- Category: Marketing Channel
- Category: Customer Acquisition Management
- Category: Customer Analysis
- Category: Marketing Management
- Category: Performance Measurement
- Category: Planning
- Category: Integrated Marketing Communications
