The Marketing Plan
Completed by Adwoa Serwaa Boafo
August 12, 2025
16 hours (approximately)
Adwoa Serwaa Boafo's account is verified. Coursera certifies their successful completion of The Marketing Plan
What you will learn
Create a complete marketing plan using market analysis, targeting, positioning, and marketing mix strategies.
Measure marketing success with budgets, KPIs, and performance metrics to support better decisions.
Skills you will gain
- Category: Planning
- Category: Market Analysis
- Category: Marketing Channel
- Category: Marketing Communications
- Category: Integrated Marketing Communications
- Category: Customer Retention
- Category: Financial Management
- Category: Performance Measurement
- Category: Market Research
- Category: Customer Acquisition Management
- Category: Marketing Analytics
- Category: Marketing Management
