Global Marketing: Cultural Frameworks
Completed by Ruth Hong
September 6, 2022
14 hours (approximately)
Ruth Hong's account is verified. Coursera certifies their successful completion of Global Marketing: Cultural Frameworks
What you will learn
Understand what culture is, how culture manifests itself in individuals and the environment, and how it is studied.
Predict consumer and employee behavior in different cultural markets and dynamic cultural settings.
Suggest ways to more effectively manage organizations across cultural boundaries.
Understand similarities and differences between national and organizational culture.
Skills you will gain
- Category: Consumer Behaviour
- Category: Intercultural Competence
- Category: Cultural Sensitivity
- Category: Diversity Awareness
- Category: Human Resource Management
- Category: Diversity Marketing
- Category: Cultural Diversity
- Category: Global Marketing
- Category: Culture
- Category: Cultural Responsiveness
- Category: Brand Marketing
- Category: Culture Transformation
